The Association of Mental Health Providers (The Association) is the national partner for this sector. They can help to explain the programme, support you with applications to join it, and will have a key role in helping successful applicants to progress their ideas and grow their enterprise activity.

The key contact at The Association is Greg Woolley, Enterprise Development Manager.

“I’m really looking forward to working with organisations from the Mental Health sector, helping them to increase their sustainability and reach, through successful enterprise activity. Between now and 2022 we’re keen to work with a variety of organisations, in terms of geography, stage of development and types of enterprise.”

If you would like to understand more about this program, please feel free to get in touch with Greg at

Eligibility Criteria

To be eligible for the mental health strand of the programme, you must be a legally constituted charity, voluntary sector organisation, or social enterprise,

  1. Whose stated mission is to support individuals suffering from mental health issues or illnesses.  This must be evidenced by and stated in your organisation’s governing/constitutional documents
  2. Has an approach which;
    1. Can evidence the involvement / influence of lived experience or coproduction in development of services and enterprising activities
    1. Can evidence effective personalised approaches and community connections
  3. Has a commitment to diversifying income through trading activities;
    1. Can evidence current trading activities, which require support / development, or
    1. Commitment from senior management and the Board to pilot / test a coherent trading idea
  4. Has been operating as a registered company / charity for at least 2 years
  5. Can demonstrate that in it’s last full year accounts or current financial year;
    1. There was/will be annual revenue of between £50,000 and £1.5M, and
    1. Income from statutory bodies was a maximum of 80% of the total income (i.e. highlighting a diversification of income streams rather than a single source of income)
  6. Is based in England, along with the majority of your beneficiaries

All organisations applying to the prorgamme must also be able to demonstrate that they are an eligible charity or social enterprise.  This means that organisations need to

  • Have a clear social mission
    • Distribute less than 50% of post-tax profits and reinvest at least 51% of surpluses into pursuing their social mission, and
    • Have a constitutional or contractual lock on their social mission, dividend and surplus distribution policy (also known as an asset lock)

Application Windows

22/02/2021Window opens
19/03/2021EOI closes
5pm – 01/04/2021Application window closes