The Association of Mental Health Providers (The Association) is the national partner for this sector. They can help to explain the programme, support you with applications to join it, and will have a key role in helping successful applicants to progress their ideas and grow their enterprise activity.

COVID-19 Update for Grantees

Due to the current Covid-19 outbreak, we have delayed our assessment panel by 3 weeks due to staff capacity at The Association. In turn, this will see the results of that panel announced in mid-late May.

We are aware that many mental health organisations have continued to support their service users during these unprecedented times whilst being incredibly flexible and creative in their approaches to doing so, including their enterprise operations in some cases. Therefore, we are keen to continue this Enterprise Development Programme opportunity in the short term to successful organisations, where it is relevant and appropriate to do so.

We also realise for many, such a programme will not be appropriate during the next few months, and therefore for other successfully selected organisations, we will be looking to begin a programme later in the year, likely to be in the Autumn. Such decisions will be made in collaboration with those successful organisations.

If you have any further questions please get in touch with or and we will get back to you as soon as possible. 

In the meantime, we hope you and your families are keeping safe.

The key contact at The Association is Greg Woolley, Enterprise Development Manager.

“I’m really looking forward to working with organisations from the Mental Health sector, helping them to increase their sustainability and reach, through successful enterprise activity. Between now and 2022 we’re keen to work with a variety of organisations, in terms of geography, stage of development and types of enterprise.”

If you would like to understand more about this program, please feel free to get in touch with Greg at

Eligibility Criteria

  • At least 80% of services have a primary purpose of supporting people with Mental Health needs.
  • Have been operating as a registered company / charity for at least 2 years
  • Experience of trading;
    • Can evidence current trading activities, which require support / development, or
    • Commitment from senior management and the Board to pilot / test a coherent trading idea
  • Approach;
    • Can evidence the involvement / influence of lived experience or coproduction in development of services and enterprising activities
    • Can evidence effective personalised approaches and community connections
  • Last full year accounts;
    • Annual revenue between £50,000 and £1M
    • Income from statutory bodies was a maximum of 80% of the total income (i.e. highlighting a diversification of income streams rather than a single source of income)
  • Can demonstrate a clear interest and intent in further diversifying income streams through trading activity going forward
  • Organisations must be charities or social enterprises. To be an eligible social enterprise, organisations need to:
    • Have a clear social mission
    • Distribute less than 50% of post-tax profits and reinvest at least 51% of surpluses into pursuing their social mission, and
    • Have a constitutional or contractual lock on their social mission, dividend and surplus distribution policy (also known as an asset lock)
  • Location – you are based in England with the majority of your beneficiaries in England.

Application Windows

Below is the timeframe for the first round of applications for the Mental Health sector, where 10 ‘trailblazers’ will be selected. There will further application windows for Mental Health organisations, the next of which is likely to be in the summer of 2020.

Tuesday 28th Jan Open for EOI + Applications
Tuesday 3rd March Closed for EOI
Tuesday 17th March – Midday Closed for Applications